Guides for UK eBay sellers
Fees, profit, listings that get found, orders, returns and the rules. Written plainly, checked against eBay and GOV.UK.
Getting started
- How to start an eBay business in the UK, step by stepStart an eBay business in the UK: choose what to sell, register with HMRC, open a business account, set policies, price for profit and dispatch on time.5 min read
- eBay business policies explained: payment, postage and returnsWhat eBay business policies are, how to opt in, and how to set up payment, postage and returns policies that meet UK consumer rules.5 min read
Listings that sell
- How to write eBay titles that get foundeBay gives you 80 characters for a title. What to put first, which words to leave out, and weak vs better title examples for UK sellers.6 min read
- eBay item specifics: what they are and why they matterWhat eBay item specifics are, required vs recommended fields, how buyers filter by them, and when Brand, MPN or EAN can say Does not apply.5 min read
- eBay photo requirements and tipseBay UK photo rules in plain English: minimum size, up to 24 photos, no borders, text or watermarks, whose photos you can use, and tips for better shots.6 min read
- eBay variation listings: sizes and colours in one listingHow eBay variation listings work: when to use them, eBay’s limits, price, stock and photos for each option, and the mistakes that break the rules.5 min read
- How to find products to sell on eBayHow to research what to sell on eBay UK: sold listings, Product research in Seller Hub, demand vs competition, margin after fees and brand checks.6 min read
Profit and fees
- eBay fees in the UK: what eBay takes from a saleWhat eBay UK charges business and private sellers: final value fees, the per-order fee, listing fees, ads, overseas sales and VAT on fees.6 min read
- How to work out your profit on an eBay saleA simple formula and a worked example for eBay profit: item cost, postage, eBay fees, ad fees, VAT and a returns allowance, for UK sellers.6 min read
- How to price items on eBayPrice eBay items using sold listings, a minimum profit floor, Best Offer limits and a clear postage choice, without racing to the bottom.6 min read
Orders and customers
- eBay dispatch times and tracking: how to stay on timeSet an eBay dispatch time you can keep, upload valid tracking, avoid late deliveries and cancel properly when stock runs out. For UK sellers.6 min read
- eBay returns for UK sellersUK eBay returns explained: the 14-day cancellation right for business sellers, eBay Money Back Guarantee, return postage and refund deadlines.6 min read
- eBay seller performance standards explainedHow eBay UK rates sellers as Top Rated, Above Standard or Below Standard: defect rate, cases closed without resolution, late delivery and service metrics.6 min read
Rules and tax
- eBay dropshipping rules in the UK: what's allowedeBay allows dropshipping from a wholesale supplier, not buying from another retailer to ship to your buyer. What the rule means for UK sellers.5 min read
- eBay business or private seller: which are you?Clearing out the loft or running a business? How HMRC's badges of trade, the £1,000 trading allowance and eBay's rules decide which you are.6 min read
- VAT for eBay sellers in the UKWhen UK eBay sellers must register for VAT, how the turnover threshold works, VAT on eBay fees, and how to price once you're registered.5 min read
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